Most companies start as good ideas, some great ideas. But in many of these successes it just takes time for the market to come around or for the business to figure out its real value, best market segments, or right pricing. And all of those learnings come through little tests and trials. Little market experiments where you get it wrong a lot and then finally get it right. All of these little failures are what takes time. Until finally, it all comes together. The product, the people on your team, the market, and your understanding of the value you really bring.